8 to 13 July 2014, Berlin

Photo: Knut Hebstreit/

Photo: Knut Hebstreit/

We are ready for 2014’s July of fashion: For the 15th time the German capital is excited for a summer’s week full of fashion, media, models and designers. Then, the German fashion scene presents its visions for the spring/summer collection 2015 in Berlin.

Highlights from July 08-13, 2014 include BREAD & BUTTER (see also our article about the BREAD & BUTTER 2014), the leading international trade fair for street and urban wear, the fashion shows PREMIUM and PANORAMA as well as the shows of the Mercedes-Benz Fashion Week Berlin.

Berlin will again show its ‚green-fashion‘ side this season introducing the newest trends and discussing current questions revolving around ecological design. Among this week’s eco-shows are GREENshowroom and the Ethical Fashion Show as well as the fashion shows for Fashionistas Showfloor Berlin and Lavera Showfloor.

PREMIUM Berlin, for example, has established itself as an exclusive fashion and order show within the Berlin fashion scene. On the grounds of Station Berlin at Gleisdreieck, more than 1,400 high-class collections from national and international labels will be presented.

At the fashion show PANORAMA (08.- 10.07.14) fashion labels present latest women’s and men’s wear, accessories and shoe designs in young avant-garde, premium and urban fashion on an area of 32,000 square meters at Berlin ExpoCenter City. Ever since the premiere of Panorama Berlin in January 2013, the new fashion trade fair has enhanced the offerings of Berlin Fashion Week with a select portfolio of top international fashion brands with business relevance. Thanks to the new brand mix and strong focus on visitor services, Panorama Berlin was able to establish itself quickly and is today one of the three leading trade shows of Berlin Fashion Week.

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